Who is going to prove who’s more gangsta. Fashion companies seem to always be at war where trademarks are concerned. So, who will prevail as the biggest G? I predict Guess. If you look at some of the patterns of these cases, the underdog always wins. The one that is accused of the infringing seems to come out as the victor when major Fashion companies are involved. This suit was filed three years ago and has only recently went to trial. Gucci accuses Guess of using their famous logo and designs causing confusion among consumers and of course dilution of the brand.